<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>金融海啸声中,全港最大雇主之一汇丰银行宣布裁员四百五十人,是汇丰历来最大规模的一次。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>当天机构气氛郁闷,有被裁女职员哭泣。据报道,总部命分行主管挑剔员工小错,编成动刀名单,又不准员工接受访问。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>有工会批评汇丰仍有盈利,却向员工动刀,不顾社会责任。理工大学会计及金融学院副教授林本利更指责汇丰高层贪婪,高速扩张下投资损失惨重,无一决策高层承担责任下台,却解雇普通员工。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>汇丰裁员劣评如潮,公然是无良雇主代表。但是,长期以来,汇丰两字在港人主流印象中却代表着稳重可靠,更是香港经济柱石。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>现实与承诺相差太远</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>不错,汇丰也自觉这重独特身份,并尝试将之强化。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN lang=EN-US><FONT face="Times New Roman">1996</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">年回归前夕,汇丰推出一个渔人电视广告:</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">渔船渔网背景中,一名戴竹帽渔夫忆述港人经历的多道难关,包括</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">62</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">年台风温黛袭港、</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">63</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">年旱灾制水、</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">72</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">年六一八雨灾。旁白一开始便叙述:</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">我爷爷说,捕鱼为生要靠天。我说呢,还是要靠自己。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">画面续展现了台风刮起巨浪、主妇小孩排队取水、山泥倾泻、渔民儿子娶妻、夫妇开面店,气氛由动荡转为安定。结尾旁白道:</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">香港地,吃饭都是靠自己。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">画面也逐步褪色,浮现出汇丰银行标志和八个字:</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">与您并肩,迈向明天</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">。</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">中文大学新闻与传播学院教授马杰伟,归纳这个广告背后的讯息为</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">香港地,靠自己</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">,个人主义色彩甚浓,强调在香港这开放社会人人有能力提升地位。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">当然,马杰伟也不忘指出,广告美化了现实,香港社会流动性其实不高。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">)</FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">无疑,汇丰渔人广告代表着官方建制的雅乐正音:在香港,要成功便要埋头苦干</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">因此,少去批评政府商家或争取社会保障</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">)</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">,而汇丰,就愿意作</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">您</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">奋斗路上的伙伴。广告以渔民奋斗改善生活作为题材,也不啻是在承诺,汇丰要与香港草根阶层共同奋斗。</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>可惜是,现实中的汇丰与诺言相差太远了。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>十年来,港人看到:一、汇丰分行关了一家又一家,以成本低廉的自动柜员机取代。对不擅操作机器的长者,银行也懒得让职员跟你见面;二、推销各式投资产品的理财中心却越开越多,当然是因为利润更丰;三、雷曼迷你债券事件令超过三万人血本无归,多家银行被指以哄骗手法向客户推销,汇丰也没有少卖迷债;四、向存款额少于五千元的小存户每月征收四十元服务费,明摆着不欢迎油水不多的穷人……。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">承诺</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">与您并肩,迈向明天</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">"</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">的渔人广告早已停播多年,否则,在连串势利行为和大规模裁员声中,只会形同讽剌。就像电视现在仍不断播出某公司广告,劝人不必费神听财经新闻,只管将钱交给他们投资顾问便可放心,话听在雷曼受害人耳中只会按捺不往怒火。</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>礼崩乐坏</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>汇丰权威褪色,标志着香港旧秩序礼崩乐坏。与此同时,渔人广告所描绘的个人奋斗以改善生活,也越来越没有说服力了。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">联合国十月份发表的一份报告指出,香港已成为亚洲财富分配最不平均的城市,反映贫富悬殊程度的坚尼系数高达</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">0.53</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">,远高于警戒线的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">0.40</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">,也远高于亚洲各国平均数</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">0.39</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">。</SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>现实是,香港近年侧重发展金融业,令财富过份集中在一小部份人手。财团经营的超级市场和各类连锁店急剧扩张,也逐步挤死街坊小铺。最典型的例子是政府私有化公屋商场后,接管的领汇公司大举豪装商场和大幅加租,也是在变相迫走小商户,迎入付得起贵租的财团连锁店。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">因此,争辩多年后,特区政府最近终于决定推行最低工资制。有评论认为,政府明显是在多方压力下让步,说明了持续的贫富悬殊现象已改变了港人观念,大家不再相信政府毋须干预,凭个人努力可以脱贫这类旧观念了。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’">渔人广告权威破碎?</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">)</FONT></SPAN></FONT></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>香港正面临着旧秩序的礼崩乐坏,崩坏不仅在社会经济,也在政治庙堂。行政长官曾荫权十月份宣布,发放给长者生果金须引入资产审查,社会民主连线主席立法会议员黄毓民当场向曾荫权掷香蕉,抗议政府对长者冷漠无良。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>在庄严的立法会内掷蕉毁誉参半,但是,一个多星期后曾荫权黑脸宣布撤销审查,却让不少人更相信对现政府根本无法温和讲理,只有用黄毓民的激进手段才会生效。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3> </FONT></o:p></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’"><FONT size=3>泛民主派与建制保守派多次在立法会分区直选对垒,都占六四之比的优势。身兼行政会议成员的政治学学者<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName w:st="on" ProductID="张炳良">张炳良</st1:PersonName>教授曾解释说,泛民主派的铁票其实没有六成之多,但大批市民不满政府保留功能议席,扶植建制保守派,大量游离票遂在分区直选投给泛民主派,以对扭曲的制度作矫正和平衡。只要一天不实行全面直选,大量的游离票仍会投向泛民。</FONT></SPAN></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><SPAN lang=EN-US><o:p><FONT face="Times New Roman" size=3></FONT></o:p></SPAN></P> <P align=left><FONT size=2><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-family: \’Times New Roman\’; mso-ascii-font-family: \’Times New Roman\’; mso-hansi-font-family: \’Times New Roman\’; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">张炳良其实是在说,对保守和不公平的制度,不满的民众总会用尽各种方法去冲击矫正。香港旧秩序正面临崩坏和激进政治抬头,大致也可用张炳良的话作解释吧。</SPAN> </FONT></P>