<div><img alt="经微博官方认证的“俏比洗衣溶珠”在5月28日就涉及种族歧视洗衣溶剂广告发布道歉声明。" src="http://ichef-1.bbci.co.uk/news/ws/660/amz/worldservice/live/assets/images/2016/05/29/160529081619_cn_detergent_apologies_976x549_bbcchinese_nocredit.jpg" width="976" height="549" data-highest-encountered-width="660" style="font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; color: #bdbdbd; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 645.781px; display: block; background-color: #111111;" /></div><div property="articleBody" style="border: 0px; color: #404040; font-family: Helvetica, Arial, STHeiti, 华文黑体, \’Microsoft YaHei\’, 微软雅黑, SimSun, 宋体, \’WenQuanYi Micro Hei\’, sans-serif; font-size: 14px; line-height: 14.5455px; margin: 0px 53.7642px 0px auto; padding: 0px; vertical-align: baseline; background-color: #ffffff;"><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 32px -54.2188px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">BBC CHINESE</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">经微博官方认证的“俏比洗衣溶珠”在5月28日发布声明，这是该帐号唯一一则贴文。</span></figcaption></figure><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: bold; letter-spacing: inherit; line-height: 1.5; margin-top: 28px; padding: 0px; vertical-align: baseline;">一则中国的洗衣液广告，在西方媒体的转载之下，引发大量关于种族歧视的指控。制造商改变几日前的说法，周六（5月28日）发表道歉声明。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">“俏比洗衣溶珠”制造商周六近午夜于中国社交媒体新浪微博上发表声明，表示“我们对种族歧视是强烈抵制和谴责的”，而且对于广告内容引发争议表示遗憾，称绝不会推卸责任。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">在这则广告中，一名身上脸上都沾着油漆污渍的黑人男子，让女主角喂了一粒洗衣溶珠后，被按着头塞进洗衣机中。洗衣结束后，女主角打开洗衣机，一名肤色白皙的亚洲面孔男性从中出现。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">制造商在几日前回应争议，认为是海外的批评者太过敏感。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">而在周六的声明中，“俏比”团队所属的“上海雷尚化妆品有限公司” 也指责外国媒体放大解读。广告最早于三月开始播送，但在本周引起媒体广泛报道而招致争议之后停止播放。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">声明列有四大项，第三项指出：“因广告的传播及舆论的过份渲染，对非洲裔人群造成的伤害，在此，我们表示歉意，也真诚希望广大网友和媒体不要过份解读。”</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">声明中表示，已经终止广告投放，删除了部分网上视频链接，也希望网友及媒体不要再传播。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">至周日下午，该声明底下有近130条留言，有网民说：“国外媒体在用他们的‘种族’价值观评判而已。实际上大多数中国人对于所谓‘白人黑人黄种人’根本没有什么‘谁优谁劣’的观念。”</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">也有网民不满公司未回应广告内容被质疑抄袭一事：“种族歧视放着不说，抄袭是怎么回事？删评论是怎么回事？”</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">有网民表示：“这种恶心的营销套路，真是把消费者和市场都放傻子了？丢人丢到国外了。永远不用这个品牌。”</p><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef.bbci.co.uk/news/ws/624/amz/worldservice/live/assets/images/2016/05/27/160527105437_chinese_laundry_detergent_ad_640x360_qiaobi_nocredit.jpg" datasrc="http://ichef.bbci.co.uk/news/ws/320/amz/worldservice/live/assets/images/2016/05/27/160527105437_chinese_laundry_detergent_ad_640x360_qiaobi_nocredit.jpg" alt="影片一开始，出现一名脸与衣服都沾上油漆的黑人男子，对女主角眨眼、吹口哨。女主角招手示意他靠近。" width="640" height="360" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 616.207px; transition: opacity 0.5s ease-in; display: block;" /><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">QIAOBI</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">影片一开始，出现一名脸与衣服都沾上油漆的黑人男子，对女主角眨眼、吹口哨。女主角招手示意他靠近。</span></figcaption></figure><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef-1.bbci.co.uk/news/ws/624/amz/worldservice/live/assets/images/2016/05/27/160527133638_china_detergent_ad_624x351_qiaobi.jpg" datasrc="http://ichef-1.bbci.co.uk/news/ws/320/amz/worldservice/live/assets/images/2016/05/27/160527133638_china_detergent_ad_624x351_qiaobi.jpg" alt="在靠近之后，女子往男子嘴里丢入一锭洗衣溶珠。" width="624" height="351" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 616.207px; transition: opacity 0.5s ease-in; display: block;" /><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">QIAOBI</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">在靠近之后，女子往男子嘴里丢入一锭洗衣溶珠。</span></figcaption></figure><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef.bbci.co.uk/news/ws/624/amz/worldservice/live/assets/images/2016/05/27/160527133451_china_detergent_ad_624x351_qiaobi.jpg" datasrc="http://ichef.bbci.co.uk/news/ws/320/amz/worldservice/live/assets/images/2016/05/27/160527133451_china_detergent_ad_624x351_qiaobi.jpg" alt="男子被塞入洗衣机后，女主角跳着坐上洗衣机，接着出现产品包装，洗衣机内传出些微挣扎声。" width="624" height="351" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 616.207px; transition: opacity 0.5s ease-in; display: block;" /><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">QIAOBI</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">男子被塞入洗衣机后，女主角跳着坐上洗衣机，接着出现产品包装，洗衣机内传出些微挣扎声。</span></figcaption></figure><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef.bbci.co.uk/news/ws/624/amz/worldservice/live/assets/images/2016/05/27/160527133451_china_detergent_ad_624x351_qiaobi.jpg" datasrc="http://ichef.bbci.co.uk/news/ws/320/amz/worldservice/live/assets/images/2016/05/27/160527133451_china_detergent_ad_624x351_qiaobi.jpg" alt="洗衣机再度被打开时，出现一名面容白皙的亚洲男性，女主角露出欣喜神色。" width="624" height="351" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 616.207px; transition: opacity 0.5s ease-in; display: block;" /><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">QIAOBI</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">洗衣机再度被打开时，出现一名面容白皙的亚洲男性，女主角露出欣喜神色。</span></figcaption></figure><figure style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 24px -24.6449px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: #111111;"><span style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="http://ichef.bbci.co.uk/news/ws/624/amz/worldservice/live/assets/images/2016/05/27/160527133807_china_detergent_ad_624x351_qiaobi.jpg" datasrc="http://ichef.bbci.co.uk/news/ws/320/amz/worldservice/live/assets/images/2016/05/27/160527133807_china_detergent_ad_624x351_qiaobi.jpg" alt="面孔与衣服皆白皙的亚洲男子拿出一锭洗衣溶珠，对女主角眨眼。" width="624" height="351" data-highest-encountered-width="624" style="color: #bdbdbd; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; -webkit-user-select: none; width: 616.207px; transition: opacity 0.5s ease-in; display: block;" /><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image copyright</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: 0.25px; line-height: 1.33333; margin: 0px; padding: 3px 8px 1px; vertical-align: baseline; text-transform: uppercase; bottom: 0px; position: absolute; right: 0px; background: rgba(0, 0, 0, 0.6);">QIAOBI</span></span><figcaption style="border: 0px; color: inherit; font-style: inherit; font-family: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 16px; vertical-align: baseline; visibility: visible;"><span style="border: 0px !important; color: inherit; font-style: inherit; font-family: inherit; font-size: 14px; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px !important; vertical-align: baseline; clip: rect(1px 1px 1px 1px); overflow: hidden; position: absolute !important; height: 1px !important; width: 1px !important;">Image caption</span><span style="border: 0px; color: #ececec; font-style: inherit; font-family: inherit; font-size: 0.75rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.33333; margin: 0px; padding: 0px; vertical-align: baseline; display: block;">面孔与衣服皆白皙的亚洲男子拿出一锭洗衣溶珠，对女主角眨眼。接着切换到产品包装特写，配上字幕及旁白：“改变，从俏比开始”。</span></figcaption></figure><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">在微博上，#把黑人洗成黄种人#的标签有147万多人阅读。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">这则广告被其他用户上载到视频网站YouTube，其中最多人观看的一则，至今累积观看超过692万次 。中国网民在中国境内无法直接访问Youtube。</p><p style="border: 0px; font-style: inherit; font-family: inherit; font-size: 1rem; font-weight: inherit; letter-spacing: inherit; line-height: 1.5; margin-top: 18px; padding: 0px; vertical-align: baseline;">而在中国主要视频网站之一的优酷，目前已无法搜寻到该支遭批评涉及种族歧视的广告。</p></div>