<p style="padding: 0px 40px 12px 0px; font-size: 19px; line-height: 25px; font-family: "MS Song", "MS Hei"; background-color: #ffffff;">央视名嘴白岩松的调侃一语道破：中国国足不给力，但球迷和赞助商很给力——飞去俄罗斯的中国人成千上万，赛场边的中文广告牌反复刷屏。</p><div style="margin: 0px; padding: 7px 20px 10px 0px; float: none; width: 700px; clear: both; font-family: "Microsoft YaHei"; font-size: medium; background-color: #ffffff;"><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" link="/overlay/image/article/44236171/44231702" rel="nofollow" style="color: #0087eb; text-decoration-line: none; cursor: pointer;"><img itemprop="image" src="http://www.dw.com/image/44231702_303.jpg" title="Russland, Moskau: WM Eröffnungszeremonie (Reuters/C. Recine)" alt="Russland, Moskau: WM Eröffnungszeremonie (Reuters/C. Recine)" style="margin: 0px; padding: 0px; width: 700px; height: auto;" /></a><p style="padding: 4px 0px; color: #888888; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei"; width: 720px;">2018年俄罗斯世界杯的开幕式</p></div><div style="margin-bottom: 30px; font-family: "Microsoft YaHei"; font-size: medium; background-color: #ffffff;"><div style="-webkit-font-smoothing: antialiased; color: #3e3e3e; font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei";"><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">（德国之声中文网）乍一眼，以为到了中超：电视画面里，中文广告反复闪烁–中企历史性地拿下了7个赞助席位，被中国媒体称为"另一支中国队"。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">这个周四–也就是世界杯开幕当天，微信朋友圈里的相关内容铺天盖地。赛场看台上也不乏有经济实力的中国球迷。几天前，主持人白岩松在直播连线中介绍，据国际足联统计，中国球迷购买的本届世界杯门票数超过4万张，在所有国家中排第九。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">这位央视名嘴调侃道："可以说，俄罗斯世界杯，中国除了足球队没去，其他都去了。"</p><div style="margin: 0px; padding: 7px 20px 10px 0px; float: none; width: 700px; clear: both;"><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" link="/overlay/image/article/44236171/44230769" rel="nofollow" style="color: #0087eb; text-decoration-line: none; cursor: pointer;"><img width="700" height="394" src="http://www.dw.com/image/44230769_401.jpg" title="蒙牛的广告（“自然力量 天生要强”）出现在赛场边LED屏幕上" alt="Russland, WM 2018 Russland – Saudi Arabien: 3:0 durch Artem Dzyuba (Reuters/K. Pfaffenbach)" style="margin: 0px; padding: 0px; width: 700px; height: auto;" /></a><p style="padding: 4px 0px; color: #888888; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei"; width: 720px;">蒙牛的广告（“自然力量 天生要强”）出现在赛场边LED屏幕上</p></div><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;"><span style="font-size: 19px; line-height: 25px; font-family: "MS Song", "MS Hei"; color: #000000;">一把手也是足球迷</span></p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">赛场上中国球迷和赞助商的数量提升可以与中国经济增长、消费热潮联系起来，而中国一把手习近平的"足球梦"更是进一步激发了民众对这项运动的热情。习近平提出，要让中国成为足球强国–目前，中国队的世界排名是第73。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">中国的唯一一次世界杯征程是2002年的韩日世界杯。那一次，中国国足在赛场上颗粒无收（3场全输，进0球，丢9球）。不过，外界普遍认为，中国将会申办世界杯，例如在2030年或者2034年。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">周四，《人民日报》公众号发文"习近平：我是一个足球迷"，在世界杯开幕当天再次讲述了"铁杆球迷"习近平的足球情结。</p><div style="margin: 0px; padding: 7px 20px 10px 0px; float: none; width: 700px; clear: both;"><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" link="/overlay/image/article/44236171/38981654" rel="nofollow" style="color: #0087eb; text-decoration-line: none; cursor: pointer;"><img width="700" height="394" src="http://www.dw.com/image/38981654_401.jpg" title="中国一把手习近平有一个关于足球的“中国梦”" alt="China Fussball | Fan (picture alliance/dpa/MAXPPP)" style="margin: 0px; padding: 0px; width: 700px; height: auto;" /></a><p style="padding: 4px 0px; color: #888888; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei"; width: 720px;">中国一把手习近平有一个关于足球的“中国梦”</p></div><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;"><span style="font-size: 19px; line-height: 25px; font-family: "MS Song", "MS Hei"; color: #000000;">大手笔的中国球迷</span></p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">"中国体育内幕网"(China Sports Insider)的创始人、身处北京的德雷尔（Mark Dreyer）对法新社表示，很多中国人去看世界杯的一个主要原因是越来越多中国人可以负担起出境游。而比起4年前的巴西，俄罗斯离中国也近得多。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">这其中就包括中国球迷戴谦（音）。这位38岁的大学教授对法新社说，他去俄罗斯看世界杯的花销大概近1万美元。"我们将足球看作艺术，希望感受现场看球的气氛"。这次他与一个400人的看球团一起前往俄罗斯。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">戴谦说，中国球迷通常支持其心爱球员所在的球队。对他而言就是阿根廷，因为他是看意甲长大的，那时是阿根廷球星巴蒂斯图塔（曾多年效力意甲球队佛罗伦萨和罗马）的粉丝。</p><div style="margin: 0px; padding: 7px 20px 10px 0px; float: none; width: 700px; clear: both;"><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" link="/overlay/image/article/44236171/44235490" rel="nofollow" style="color: #0087eb; text-decoration-line: none; cursor: pointer;"><img width="700" height="394" src="http://www.dw.com/image/44235490_401.jpg" title="Vivo手机也是这次世界杯的官方赞助商" alt="Vivo WM Sponsor (picture-alliance/dpa/Y. Jin/Imagechina)" style="margin: 0px; padding: 0px; width: 700px; height: auto;" /></a><p style="padding: 4px 0px; color: #888888; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei"; width: 720px;">Vivo手机也是这次世界杯的官方赞助商</p></div><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;"><span style="font-size: 19px; line-height: 25px; font-family: "MS Song", "MS Hei"; color: #000000;">"另一支中国队"</span></p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">世界各地电视机前以及赛场内外的观众，也将熟悉更多的中国品牌。除了FIFA合作伙伴（一级赞助商）万达外，还有世界杯赞助商（二级赞助商）蒙牛、海信和Vivo，更有所谓的"亚洲区域支持商"（三级赞助商）中国电动车品牌雅迪、男装品牌帝牌和VR科技公司"指点艺境"。在赞助商名单中，中国企业几乎占了总数的一半。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">周五（6月15日），新华网发文对此进行了报道，称"2018世界杯，中国没有缺席"。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">海信的品牌部负责人朱淑琴没有向法新社透露其赞助的数额。但她表示，在2016年法国欧洲杯的类似赞助"在全球市场扩张方面给了我们很大帮助"。她说，在一个季度内，海信在欧洲的电视机销量增加了60%。"我们想要利用这样的赞助来实现我们全球化的目标"，朱淑琴说。</p><p style="font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei"; padding: 0px 40px 12px 0px;">据中国媒体此前报道，海信和Vivo花费了一亿美元赞助2018世界杯，蒙牛的赞助费为5000万美元。</p><div style="-webkit-font-smoothing: antialiased; font-size: 17px; line-height: 25px; font-family: "MS Song", "MS Hei";"><div style="width: 720px; float: left;"><div data-id="44078580" data-title="漫画版“世界杯风云”，你看过吗？" data-date="20180606" data-firstcategory="19990030" style="float: left; width: 700px; height: auto; margin: 0px 0px 30px; background-color: #000000; position: static !important;"><ul style="padding: 0px; margin: 0px; list-style: none inside; overflow: hidden; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-size: 15px; line-height: 22px; font-family: "MS Song", "MS Hei"; position: relative; width: 700px; height: 561.42px;"><li style="background-image: url("../cssi/list-blip.png"); background-position: 1px 10px; background-size: initial; background-repeat: no-repeat; background-attachment: initial; background-origin: initial; background-clip: initial; margin: 0px; padding: 0px; position: absolute; opacity: 1; min-height: 544px; display: block; top: 0px; left: 0px; z-index: 14;"><div style="float: left; position: relative; width: 700px; height: 394px; overflow: hidden; margin: 0px; padding: 0px; background-color: #111111; clear: both; top: 0px; left: 0px; z-index: 10; cursor: pointer;"><img itemprop="image" src="http://www.dw.com/image/17615506_303.jpg" title="Die beiden Kapitäne José Nasazzi (Uruguay, links im Bild) und Manuel Ferreira (Argentinien) führen ihre Teams aufs Feld." alt="Die beiden Kapitäne José Nasazzi (Uruguay, links im Bild) und Manuel Ferreira (Argentinien) führen ihre Teams aufs Feld." style="width: 700px;" /></div><div style="position: relative; left: 0px; bottom: 0px; z-index: 11; width: 700px; margin: 0px; padding: 15px; box-sizing: border-box; float: left; height: auto; min-height: 150px;"><div></div><h4>漫画版“世界杯风云”，你看过吗？</h4><h2>那年那月……</h2><p style="-webkit-font-smoothing: antialiased; color: #bbbbbb; font-size: 16px; line-height: 20px; font-family: "MS Song", "MS Hei"; width: auto;">1930年，首届世界杯在乌拉圭举办。大部分参赛国是北美、中美和南美国家。只有四支欧洲球队乘坐蒸汽船远渡重洋前来参加。东道主乌拉圭在决赛中4：2战胜阿根廷。乌拉圭队长纳萨奇（José Nasazzi/图左）和阿根廷队长费雷拉（Manuel Ferreira）带队入场。</p></div></li></ul><br /><div style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; height: 40px;"><div style="position: relative; z-index: 100; left: 6px; bottom: 0px; width: 678.991px; overflow: hidden;"><div style="float: right;"><a rel="nofollow" style="color: #888888; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif; display: block; float: left; width: 16px; height: 12px; background: url("../cssi/icons-pagination.png") -80px -80px no-repeat;"></a><a rel="nofollow" style="color: #888888; 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font-family: "MS Song", "MS Hei", sans-serif;">1</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p1" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">2</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p2" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">3</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p3" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">4</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p4" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">5</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p5" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">6</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p6" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">7</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p7" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">8</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p8" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">9</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p9" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">10</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p10" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">11</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p11" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">12</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p12" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">13</a><a href="http://www.dw.com/zh/%E4%B8%96%E7%95%8C%E6%9D%AF%E4%B8%AD%E5%9B%BD%E9%99%A4%E4%BA%86%E7%90%83%E9%98%9F%E6%B2%A1%E5%8E%BB-%E5%85%B6%E4%BB%96%E9%83%BD%E5%8E%BB%E4%BA%86/a-44236171?&zhongwen=simp#" id="p13" style="color: #888888; text-decoration-line: none; -webkit-font-smoothing: antialiased; padding: 4px; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: bold; font-size: 15px; line-height: 20px; font-family: "MS Song", "MS Hei", sans-serif;">14</a></span></div></div></div></div></div></div></div><div style="font-family: "Microsoft YaHei"; background-color: #ffffff; clear: both; height: 0px; font-size: 1px; line-height: 0;"></div><h4><br /></h4>